Why Should You Hire a Professional Photographer?
Many people who just started out an online business don’t consider professional photography services as something they need to succeed. While this is true in some cases, you have to understand that images are great marketing tools that you can use to your advantage. Take a look at these images for example – which one would you rather buy?
Note: These images are just examples – please change them. Thanks!
Of course, most people would want to buy the one on the right. It is presented nicely, and the product definitely looks more inviting than the one on the left. To help you get ahead of the competition, you will need to impress your clients with high quality images. From head shots to product images, make sure that they are taken by a professional photographer.
Quality images provide visual representations of your products online. Since your customers can’t examine your products up close, these images should be able to communicate to their audiences effectively.
Always remember: better images = better sales!
Hiring a professional photographer will also allow you to enhance the features of your products. As for imperfections, professionals have ways to hide them discreetly. If you’re dealing with food products, these photographers can even make your food more delicious in a still image. Take a look at McDonald’s campaign materials – even the salad from their ads are looking enticing.
Think about the features of your products that you want to enhance. These features could include patterns, textures, color, or even small details. When it comes to online sales, profits are mostly made because of image quality. You have to make sure that you are using the right approach in product photography, and you can only do this if you hire a professional photographer.
You and Your Brand
Great photos for your business don’t come cheap. The problem with most entrepreneurs these days is that, they always try to find cheaper ways in hiring professional photographers. If you’re looking for someone who can take head shots and product photos that will that will represent your brand, try to consider the quality of photos you will get rather than the fees you pay. In the world of marketing, your brand is the first thing you need to worry about.
Since we come in various shape and sizes, it’s a challenge to make everyone look great in an image. This is what you’re paying for – a good photographer knows how to work with different clients to come up with great head shots. With lighting tricks and post-processing skills, they can even hide body imperfections and enhance your best features.
Tips in Hiring a Professional Photographer
Opening an online business is easier nowadays. In fact, more and more people are starting businesses at the comfort of their homes. If you’re one of these people, you definitely need a photographer to take pictures of your products, services, and of course, your brand. On the other hand, there are some things that you need to consider before you make your decision.
You’re Looking for a “Problem Solver”, not an Artist
Hobbyist photographers could be considered as artists. However, product photographers tend to be like “problem solvers” to their clients. This is because they face a lot of challenges when it comes to making any product look great in an image – this is what product photographers try to solve.
Think of Portfolios as Guides
Professional photographers will always have a portfolio that showcases their previous projects. These collections of images allow their clients to know the things they can do, both in photography and post-processing. On the other hand, it’s not practical to look for the images you need in someone’s portfolio. You must understand that those images solved someone else’s problems, not yours.
Communication is Key
If a photographer isn’t responsive to your inquiries, it’s a red flag and must be avoided. Make sure to work with a professional – someone who’s responsive, especially when you decide to work together. A photographer who understands clients asks a lot of questions about the images required for the job. You can even ask for test shots and see whether or not they can solve the “problems” you have.
Be Open with Your Budget
Professional photographers often try to work with clients under budget concerns. If you can’t afford studio fees for example, they will most likely shoot on location to cut costs. Since photographers have many ways to solve budget-related problems, it’s best to get quotes from photographers and hire someone that works best under your budget.
Photographers Specialize in Various Subjects
You should know that all photographers are not the same. There are some who creates amazing photographs of people, others specialize on taking landscapes. In fact, there are photographers who only take pictures of birds (they are called “birders”). You need to know what kind of photographer you’re talking to – if you’re looking for someone who will take images of your products, look for a photographer who specializes in product photography!
What about stock photos? Is it better to use instead of creating product photos yourself? While stock photos online can be used for E-commerce purposes, you must know that these images can also be used by others. Imagine getting a stock photo for your website, only to find out that someone else have already used it for marketing purposes. It’s pretty embarrassing, right?
You can always learn photography to cut costs for your business. However, it’s not easy task especially when your business is already in full swing. Time is money! Why waste your time on something you don’t have to deal with and focus on what really matters – your business. As one of the most important decisions you will have to make, you can’t mess it up.
Choose the best photographer that suits your needs and your budget. Choose someone who can translate your visual concepts into images that goes in line with your brand and business goals. Think hard, and choose wisely!
Need a professional photographer? We are here to help
The Big Shot
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