Product photography is the art of capturing images that represents a product in the best possible way. Sure – you can take snapshots of your products for E-commerce purposes, but showing high quality images will definitely boost up your reputation. Imagine yourself as a potential customer – which ones from the products below would you rather buy?
The Importance of High Quality Images
E-commerce has changed the lives of many, providing a lot of convenience as opposed to conventional stores. Despite its disadvantages, more and more people are getting more interested in purchasing products online.
Having an online platform is a must if you want your business to succeed. Along with this are high quality images that feature your products. In fact, the presentation of your products is one of the most important things in boosting online sales. You have to understand that digital marketing is mainly composed of visual representations.
Why Do You Need High Quality Images
E-commerce sites are not filled with just words. In fact, online shops use a lot of images since it’s the best way to communicate with customers. If you decide to run an online advertisement, the image you’re going to use will decide how successful it will be in the long run. Always remember – pictures are better than words in the world of online marketing!
- It Says a Lot About Your Brand
Online shops that use high quality product images are often viewed as more reputable compared to the ones that use product snapshots. With this in mind, you’ll be able to build trust from your customers, eventually leading to more sales.
- It Shows What Customers Want to See
A good product image shows what buyers want – rich detail and accurate representation. This is also the reason why product photographers often take images in different angles. It’s like buying something in a physical store – you try to look at the product in different angles before you decide to buy it.
- It Gives Your Products a Competitive Edge
With the increasing number of E-commerce sites these days, the competition is what drives people in getting the best images for their products. Making your products look better than others can make your products and even your brand more noticeable.
- Getting More Online Visibility
Social media sites earn a lot of money from advertisement fees. Since there are millions of people in social media, creating ads on social media platforms is a great way to achieve online presence. If you have great product images, you might be able to get free advertisement from people who shared your product links.
Product photography is no easy task – it requires skills of a professional, to be able to come up with attractive representations of products. The cost of professional photography services vary from one photographer to another. Of course, it’s more expensive to hire services coming from an experienced photographer compared to someone who just started in the photography business.
If you’re still wondering why product photography services are expensive, here are some of the reasons:
The camera, lighting devices, and photography accessories are expensive. If you’re going to hire someone who just uses a 5-megapixel camera, you might not be able to get want you want. The tools in photography are expensive, and professional photographers often require fees based on their photography expenses.
This is actually more expensive than photographic tools. While you can have a $1000 DSLR, it doesn’t guarantee usable images for product photography. Professional photographers on the other hand, can make meaningful photos out of basic point-and-shoot cameras. Since they are required to create high-resolution images with great contrast and saturation, the need for a more expensive camera is a must.
- Crew Expenses
Photographers often hire a crew to prepare many things in a shoot. In product photography for example, the photographer might need an assistant, product stylist, or even a creative director. These professionals require fees that are usually handled by the photographer you hired.
Most online photographers can be found online, and before you hire one – make sure to ask for a portfolio of their previous projects. This way, you’ll be able to figure out the one who can make your products look the best way possible. If you’re selling products in glass containers for example, hiring someone who doesn’t have a lot of experience with highly reflective subjects is not a good idea.
Pros and Cons of DIY and Professional Servives
What if, you decide to do product photography yourself? Well, it’s okay as long as you know how to work with a camera and set up proper lighting. If you’re just starting out and you need decent images for your products, there are some inexpensive ways to create high quality images. However, you may not be able to get your product’s marketing potential.
Hiring a product photographer:
- You don’t have to learn photography and post-processing images
- Instead of shooting your products, you can focus more on managing your business
- You don’t have to spend money on camera equipments
- It may cost more than what you expect
- You might not get the images that you exactly want
- Depending on your contract, you might not get the rights for the images
DIY product photography:
- You don’t have to deal with transactions
- You know what to highlight in your images
- You are in complete control of your product’s presentation
- You own the rights to the images you made
- You need to buy photography equipments (they are expensive!)
- You will have to learn how to take decent pictures
- You will also need to learn how to optimize images through post-processing
- If you mess up, you will end up with unusable product images
Weighing the pros and cons of each will let you decide which ones the best route to take. If you’re just starting out a small business online, doing product photography could be the best way to go. While it might take some time to learn photography, you don’t have to spend a lot of money in hiring a professional product photographer.
Getting it Right!
Perhaps you’ve already hired a professional to take high quality images of your products. While you can be assured that the images you’re going to get are useable, it doesn’t guarantee the best presentation that suits your business. This is the reason why communicating with your photographer is very important. You need to address your concerns, especially the way you want your products to look after post-process.
- Require High-Quality Images
High quality images are rich is detail, contrast, and saturation. They represent, or even improve the looks of the actual product. This is achieved through the proper use of depth of field, highlights, and shadows. It should also have the best color representation of the actual product. Also, a high quality image doesn’t have a lot of digital noise (grainy artifacts seen often in images taken in low light scenes).
- Get Different Angles
Since most shoppers often try to look at different angles of the products they want to buy, you have to make sure that your photographer takes images of the same subject in different angles. Incorporate angles that show the product’s top, side, and bottom views. This way, you can provide a 360 degree view for all of your products.
- Get Images for ALL Products
Of course, you need to get images for all of your products. This includes images of the same product in different color and design variations. You have to understand that customers often look for options when buying products – this includes color, design, and even size!
Lastly, you have to make sure that the images are taken in high-resolution. This is because high-resolution images still look good when you zoom in. If you’re going to provide a zoom-in feature in presenting your products online, your products will look pixilated if you use low-resolution images.
Don’t ever hire someone who just owns a DSLR. Remember – having an expensive camera doesn’t guarantee high quality images! Make sure that you’re hiring someone who’s responsive, especially when you’ve given specific instructions for your product images. After looking at someone’s portfolio, try to ask whether the photographer also did the post-processing. If the image optimization is done by someone else, it could be a reason why the photographer requires higher fees.
A picture says a thousand words in online marketing. Nowadays, people often find themselves using the image search function of search engines more often when they look for something they want to buy. Still, it’s a must to get your product descriptions right for SEO purposes. This way, search engines can easily point your products to your audience.
Find out more about why should you hire a professional photographer
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The Big Shot
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Tel: +65 82009458